Professional Summary

Operations leader and business development strategist with 20+ years across aviation, airport services, and commercial sectors. Over 8 years in senior management (COO and Senior Manager) overseeing operations governance, SOP development, and multi-stakeholder project delivery. Secured contracts exceeding HKD 180M and built a 5-year Cathay Pacific service partnership. Specialist in airside/landside operations, night-window execution, and AAHK regulatory compliance at HKIA.

HKD 180Mairport service contract
5-yrCathay Pacific deal
8 yrssenior management
2,000+agent network
HKD 700–800Kmonthly revenue
Experience
Senior ManagerJan 2025 – Aug 2026
William International (HK) Co., Ltd & Express International Development Ltd (EID) — aviation facilities, cleaning & environmental services, construction & maintenance, airport tendering & airside operations at HKIA
Led 24-hour aviation facilities operations and business development across HKIA restricted-area sites, AsiaWorld-Expo, and residential estates, managing HKD 700–800K monthly revenue. WIHK and EID are affiliated companies under a shared operations leadership mandate.
Duties & Responsibilities
Operations & Facility Management
  • Accountable for 24-hour service delivery across airport restricted-area sites (government VIP lounge, airline VIP lounges, paid VIP lounges), AsiaWorld-Expo, and large residential estates.
  • Managed a fleet of 3–4 sump pit suction trucks and a frontline team of 20 plus ad hoc contractors, processing approximately 100 work orders per month.
  • Orchestrated round-the-clock Sump Pit degreasing programmes at AsiaWorld-Expo across night-time and off-peak windows, minimising disruption to airport operations.
  • Directed restricted-window FRTMO grease trap operations within the 10pm–2am curfew at HKIA, ensuring zero operational impact.
  • Led the suspended-platform (gondola) compliance and maintenance programme at L7 Rooftop, coordinating operator training with the HKIAA Academy and 2026–2028 upkeep scheduling.
  • Delivered comprehensive facility maintenance services across airport restricted-area and residential sites — including water tank cleaning, bio-treatment, ventilation cleaning, high-pressure water jetting, and sewage pump replacement — ensuring statutory compliance with FEHD and Water Supplies Department regulations.
  • Ensured airside regulatory compliance for the vehicle fleet by managing all vehicle licences, Airport Authority permits, airside driving permits, and insurance policies, guaranteeing uninterrupted operational access to HKIA restricted areas.
  • Acted as the primary operational escalation point between management, 5+ subcontractors, and frontline supervisors, resolving service disruptions and coordinating rapid-response manpower reallocation during incident scenarios at HKIA.
Tender & Bid Management
  • Led end-to-end preparation of the Apron Vehicles Pooling Service (AVPS) tender (I&RPO/L001/2026) for AAHK, developing the complete Business Plan covering company strength, business concept, operating strategies, service standards, mobilisation plan, fleet management, manpower deployment, and HSE management.
  • Engineered the full AVPS mobilisation architecture — end-to-end service workflows, a staffing structure, and an accelerated deployment plan — enabling rapid, cost-effective service go-live that leveraged incumbent knowledge to out-pace competitors.
  • Coordinated the CAD Property Management Services tender (CAD/PT/01/26), managing an 81-person staffing structure, 12 technical sections, training plans, contingency plans, and ESG proposals.
  • Led regulatory clarification and compliance for AAHK queries, ensuring full conformity with the Licence Agreement (Schedule A, B, E) and Service Area requirements.
Contract & Commercial Administration
  • Managed daily deployment of 400+ airside operations staff across multiple AAHK service contracts, coordinating subcontractor scheduling, validating monthly supplier payments and operational claims, and ensuring service-level compliance under the Licence Agreement.
  • Managed major service contracts, including a 5-year Cathay Pacific partnership for grease trap cleaning and bio-treatment, plus Burberry weekly cleaning services.
  • Managed end-to-end contract administration for monthly invoicing, including invoice preparation and review, payment tracking across 30+ client accounts, subcontractor quotation evaluation, and contra-charge dispute resolution.
  • Managed ongoing client relationships with Cathay Pacific, Burberry, JLL, K11 Musea, and Plaza Network through regular service reviews, site inspections, and contract renewals, ensuring client satisfaction and continuous contract retention.
Marketing & Business Development
  • Sourced and secured new aviation and commercial service contracts through client outreach, referral networks, and competitive bidding, growing monthly revenue to approximately HKD 800K through cost optimisation and operational efficiency gains.
  • Developed marketing and development plans to drive adoption of services across 200+ airside companies, including customer segmentation, promotional events, and retention mechanisms.
  • Designed value-added service offerings (Taxi Connection, cold chain transport, smart vehicle sharing) to differentiate the service portfolio and strengthen competitive positioning.
Key Achievements
  • Secured a 5-year contract (2026–2031) with Cathay Pacific for grease trap cleaning and bio-treatment services.
  • Orchestrated T24M101 Sump Pit degreasing night-window operations with zero disruption to airport activities.
  • Delivered FRTMO grease trap degreasing within restricted 10pm–2am windows at HKIA, maintaining full AAHK compliance.
  • Achieved full regulatory compliance for L7 Rooftop gondola operations, satisfying the Factories and Industrial Undertakings (Suspended Working Platforms) Regulation.
  • Led two major government/authority tender submissions (AVPS + CAD), both completed on time with all deliverables.
  • Developed an 8-week accelerated mobilisation strategy for the AVPS tender, demonstrating cost-effectiveness and operational feasibility.
  • Drove monthly business revenue of approximately HKD 700–800K.
Chief Operating OfficerAug 2018 – Jan 2025
AllWins.com — trading and business community platform
Senior management overseeing day-to-day operations of a trading and business community platform.
Duties & Responsibilities
  • Directed daily operations across 5 departments (Admin, HR, Accounting, Sales Admin, Operations) with a combined headcount of 18, establishing performance KPIs, cross-departmental workflows, and escalation protocols for a trading and business community platform serving ~2,000 agents.
  • Partnered with the Group Director to evaluate and launch new business ventures across 4 verticals — IT platform development, catering (365Soup/FreshGo), investment, and trading — conducting feasibility studies, market sizing, and go-to-market planning for each initiative.
  • Conducted market entry and competitive risk analysis for the food delivery and B2B trading sectors, identifying the gap for a chef-independent kitchen model that led to the launch of 365Soup and FreshGo in 2021.
  • A key liaison between the executive team and other departments, ensuring alignment with company vision and goals.
  • Managed end-to-end operations for 365Soup and FreshGo food delivery brands, including supply chain procurement, own-fleet delivery scheduling, kitchen production workflows, and daily order fulfilment of 30–50 orders/day at HK$70–90 average ticket.
Key Achievements
  • Built up a business community circle for agents and customers (B2B2C), connecting ~2,000 agents across 4–5 regional groups.
  • Designed and implemented company-wide operational SOPs covering procurement, HR onboarding, financial approval workflows, and agent management protocols, establishing the first formalised governance framework for a rapidly scaling platform business.
  • Innovated and developed an "order-to-delivery" concept; launched 365Soup & FreshGo (food & seafood delivery) in 2021.
  • 365Soup (Tsim Sha Tsui): 30–50 orders/day at HK$70–90 average ticket, via own delivery fleet and a systemised, chef-independent kitchen.
  • Implemented a franchise platform model for 365Soup enabling scalable replication.
Senior Business Development ManagerDec 2011 – Jun 2018
Express International Development Ltd — airport-based services provider (cleaning, manpower, customer services)
Duties & Responsibilities
  • Led cross-industry business development initiatives spanning airport retail setup, government tender bids, construction maintenance contracts, and B2B cleaning services, managing project lifecycles from bid preparation to operational handover.
  • Served as lead negotiator for service contracts with the Hong Kong airport authority and major retail brands, preparing tender submissions and overseeing project execution — culminating in a 4-year contract worth over HKD 180 million.
  • Daily operations reporting to the director and stakeholders, ensuring awareness of progress and issues.
  • Led a 5–6 person HR team responsible for recruitment, payroll, and compliance for ~400 airport operations staff, managing the full employment lifecycle from hiring to contract termination across multiple shift patterns.
  • Oversaw manpower management of ~400 airport operations staff (baggage cart, basement baggage, Cathay aircraft baggage, wheelchair customer service).
  • Supervised a 20–30 person cleaning unit delivering daily janitorial and deep-cleaning services to premium retail brands at HKIA, maintaining service standards audited monthly by the airport authority and client facility managers.
Key Achievements
  • Built up three business servicing units, including an airport manpower management service unit and a B2B cleaning service unit.
  • Obtained a four-year service contract worth over HKD 180 million from the Hong Kong airport authority, evolving the company into a key player in the airport servicing industry.
  • Generated approximately HKD 5–6 million in monthly revenue across manpower and cleaning service lines.
eMarketing SpecialistMay 2011 – Dec 2011
Adsale Group — trade media group providing integrated marketing solutions in Asia-Pacific
Duties & Responsibilities
  • Oversaw e-marketing projects (R&D "e" products).
  • Managed content updates, SEO optimisation, and user experience for 3 Adsale trade magazine websites (Plastics, Textile, Packaging) and 1 event official website, maintaining consistent traffic growth and search engine visibility across China and Southeast Asia audiences.
  • e-Marketing product R&D — monitored market trends and drove development.
  • Managed client relationships for 3 magazine websites and 1 event website across 11 industry verticals, delivering monthly performance reports, answering advertiser enquiries, and providing digital marketing consulting to support advertising renewals.
  • Monitored and supported digital advertising sales across China and Southeast Asia markets, tracking campaign performance metrics and providing sales teams with data-driven recommendations to improve ad placement conversion rates.
  • Liaised with external parties, suppliers, agencies for various marketing activities.
Key Achievements
  • Developed the Magazine apps for iPad and Android.
Marketing OfficerJul 2008 – May 2011
AsiaWorld-Expo Management Ltd — world-class venue, 70,000+ sqm rentable space
Duties & Responsibilities
  • Conceptualised and launched independent digital marketing campaigns including SEO optimisation, social media community building, and email marketing programmes, driving measurable growth in website traffic and AsiaWorld-Club membership.
  • Website promotion — maintain high visit rate of online visitors, successfully bring AsiaWorld Expo to top search engine ranking.
  • Social media (event promotion, relationship building) — built up fan base for AsiaWorld-Club through various campaigns.
  • Developed customer loyalty programme — generated different interactive campaigns to attract membership and return visits (eDM, Facebook, SMS).
  • Spearheaded AsiaWorld-Expo's entry into mobile marketing by developing and launching event companion apps for iPhone and Android platforms, enabling real-time event information push and venue navigation for expo visitors.
  • Collaborated with the business development team on offline marketing initiatives, including event planning for trade exhibitions, production of promotional publications, and development of new venue service packages for corporate clients.
  • Managed vendor relationships with digital marketing agencies, printing suppliers, and event production companies, coordinating deliverables for eDM campaigns, social media content production, and on-site promotional activations.
Key Achievements
  • Built over 2,000 fans for AsiaWorld-Club through social media campaigns.
  • Brought AsiaWorld Expo to the top search engine ranking.
  • Developed mobile apps (iPhone and Android).
Marketing OfficerMar 2006 – May 2008
Cheng Hsong Group — HK-listed machinery manufacturer (Shenzhen plant)
Duties & Responsibilities
  • Coordinated exhibitions and corporate events — participated in the world's largest plastic fair in Germany (K-Fair 2007) and the largest plastic fair in China (Chinaplas 2006 & 2007).
  • Generated exhibition reports for scheduling and budgeting exhibition plans — planned the expo strategy for 2006, 2007, and 2008.
  • Produced multilingual marketing collateral (brochures, videos, websites) for K-Fair 2007 (Germany) and Chinaplas 2006–2007, supporting Cheng Hsong's market expansion into Europe and reinforcing its positioning as a leading injection moulding machinery manufacturer.
  • Managed proactive media relations with 10+ trade publications across the plastics and manufacturing sectors, securing editorial coverage and monitoring press release placements to support Cheng Hsong's brand positioning in Greater China and European markets.
  • Coordinated exhibition projects including booth design, logistics, display content, print, souvenirs, and on-site arrangement.
Key Achievements
  • Delivered exhibition presence at K-Fair 2007 (Germany) and Chinaplas 2006–2007, deploying 20–30 on-site sales staff across 100–150 sqm booths.
Multimedia DesignerDec 2004 – Dec 2005
Oriental Laser Ltd — ads production house
Duties & Responsibilities
  • Contributed to multimedia production projects including corporate videos, motion graphics, and interactive presentations, handling storyboard development, video editing, and graphic design under the direction of the Production Director.
  • Served as the primary client contact for 10–20 multimedia projects, managing brief intake, scope clarification, progress updates, and final delivery coordination for clients including Canon, The Chinese University of Hong Kong, and Shatin District Council.
  • Served clients including Canon, Chinese University, Shatin District Council, Leather Association, Beauty Spa.
  • Reported to the Production Director.
Key Achievements
  • Delivered 10–20 multimedia production projects (video, graphics, multimedia display) for clients including Canon, The Chinese University of Hong Kong, Shatin District Council.